What we are up to!

It is exciting to see people with talent and the will to write joining hands to create beautiful art and literature.

That being said, I announced last year that Beyond Sanity Publishing is accepting submissions for a paperback anthology of the best work submitted. Last date to submit was May 31st. So right now I am going through hundreds of different poems and stories to see what comes where. I will announce the final list in July!

So that leaves us with little over a week. way too much to do, so little time. Beyond Sanity Publishing is currently working on the following projects:

• The Youth Of Pakistan by Hafiza Noor.ul.Ain
• Psychaotic by Irum Zahra (2nd Edition)
• The Tales of Crucified Blunt by Areesh Fatmee
• Five Wishes and the prophecy of the prince by Faran Kiani
• Out of the labyrinth by Zoha Hidayat and Saja Ali
• Reneging Quiescence by Dr. Samiha Zubair
• Eliminating Riba- A Way Forward by Summan Waseem

Many other projects are in pipeline as well, including my personal favorite, Humans of ICG. I studied in Islamabad College for girls for 12 years and it was a long long time. I learnt so much and I went through so many emotional changes during that time. ICG was and is a place where we made friends, had endless gossip sessions, motivational pep talks sessions, Oh and the students week was the best of all. Funfairs, concerts, book fairs. What was not there?

Sadly, not me anymore. Everyone graduated and then their sisters are there and their cousins and the cycle goes on. The story goes on. So I decided to make a Facebook platform where everyone who has attended ICG can submit a story of their time in ICG and other students can read and share and relate to the same things.

We have also started a giveaway, Enter Here! winner will get a free BOOK from us and an Eid gift! How cool is that. 

Then, we are currently taking submissions for book reviews ans marketing. If you're already a published writer, let us help you in promoting your work to our audience.

Highlight of this week is Noor.ul.ain's National Television Interview, that you can watch Here.  We are so proud of her. To order her book, please drop an email at beyondsanitybooks@gmail.com

SUMMERS! Send us your summer book collection. we want to know what you'e reading.

Have fun!

Mountain Dew launches three new flavors at Pakistan’s first ever Electronic Music Festival

Lahore, 21 February, 2016: Mountain Dew Pakistan organized Pakistan’s first ever Electronic Dance Music Festival in Lahore featuring London’s No. 1 Dance and House Club ‘Ministry of Sound’ to launch three exciting new flavors Live Wire, Pitch Black and Blue Shock. The campaign is termed very aptly DEWmocracy since the brand is giving its fans the right to choose which flavor should become a permanent offering in the Dew portfolio. The high profile event was attended by many top celebrities including Umair Jaswal, Junaid Khan, Bilal Lashari, QB, Cybil Choudry, Ali Xeeshan and many more.

The event was a first ever of its nature, which took place on the outskirts of Lahore on 20th February. It was widely attended by the hip and chic from across the city and beyond. The festival’s main stage showcased various successful Pakistani DJs including Hira Tareen, El Safino, VIVID and Fake Shamans, with the main attraction being King Arthur from Ministry of Sound. Various other local DJs rocked three separate DJ Rooms with stages exclusively for each Dew flavor labeled as Live Wire, Pitch Black and Blue Shock. The guests tried all 3 flavors and then got a chance to vote for their favorite one.

Mountain Dew stands for originality - the aim of the brand was to promote its three new flavors in an innovative and unique approach which attracts its core audience. At the closing of the night, Lahoris were buzzing from the experience! One such attendee Bilal Latif said:

“I attended the event because it's Ministry of Sound! Mountain Dew really outdid itself with this event! I'm gonna vote for Blue Shock”

While another participant added,

“When I found out about the event and DEWmocracy I was intrigued because it's something new letting people decide which flavor they want to stay! Attending DEWxMOS was an awesome experience. A great fusion between the brand and its adventure seeking and exhilarating identity!”.

The launch event immediately went viral over the social media with its hashtags #Dewmocracy and #DEWxMOS. The online conversation engaged people from across the nation to receive live updates for several hours during the event.

Mountain Dew is thankful to the Ministry of Sound, our guest DJs, the incredible audience of Lahore and all the implementing partners who participated to make it all possible and a success.